Tag Archives: social media marketing

Facebook cover photos: Keeping you up to date

5 Apr

Over the last month we have seen many changes on Facebook. Some of these are obvious. Others are less visible. One change that happened during the last month that is important for businesses is the change to Facebook’s cover photo policy. If you have had a business page for a while you will remember when you could say just about anything in the banner space where your cover photo goes. Then Facebook implemented new policies that significantly reduced what types of things you could do with your cover images. Recently Facebook quietly loosened their policies, allowing businesses to include calls to action and web site addresses in the cover image again. They have kept the policy limiting text in the cover image to 20% of the total area, but businesses can now highlight price and purchase information; list contact information such as a website address, email, or mailing address; refer to Facebook features or actions, such as like or share, and include either text calls to action (CTAs) like “buy it now” or visual CTAs like an arrow pointing from the cover photo to the ‘Like’ button.

This is excellent news for businesses since clear CTAs significantly increase visitor/fan engagement and generate more leads.

That said, you don’t want to use this new announcement as a reason to backtrack in your creative marketing endeavours. There are ways to take advantage of the ability to use CTAs again without simply reverting to old tricks that will look like precisely what they are—used. Be creative. Use some of the new ideas and approaches you have learned by having to accomplish your goals without text CTAs.

If you do switch up your cover photo and add a CTA and/or arrow directing people to like your page, check out this great Facebook image compliance tool that will help you determine whether your CTA is less than 20% of your image area.

Below is an example of a cover image with a CTA in it from Hubspot.

CTA hubspot

Have you come across any others that you find effective?

If you add a CTA to your cover image or use one in a specific promotion/campaign you are highlighting in your cover photo let us know if you gain more leads as a result. We would love to see what new and creative ways you come up with to use the CTA in your cover image, so if you try it out be sure to post a link to your page in the comments section so we can see what you came up with. You never know….we might just ask to feature your business in one of our future blog posts!

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Graphcom Group joins the blogging world!

1 Apr

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There have been rumblings about Graphcom Group joining the blogging world for a while, and we can now say it is official! Our new blog, The Social Edge, will feature regular posts by our Social Media Strategist Ariana Salvo, highlighting the latest updates in the social media world to keep you on the cutting edge of the technology that helps your business distinguish itself.

Graphcom Group has developed a name for itself as a design company, and we continue to offer top quality graphic and web design to our clients. Over time we hope to be able to share some of what is happening in the design world with you in our blog too, but for the time-being this blog will focus on sharing helpful information to keep you ahead of the pack in the social media world.

Meet Ariana!

Ariana Salvo joined our team back in May 2012. She has a background in creative writing and environmental law, and her Master’s Degree in Island Studies with a focus in Sustainable Agriculture and Fisheries practices on Islands from the University of Prince Edward Island. Ariana was born in the US but spent 16 years becoming an island girl on the Mediterranean island of Cyprus before moving to Prince Edward Island. Prior to joining our team Ariana worked with Raymond Loo–a local organic farmer who has been developing new markets for Prince Edward Island agricultural products in Japan as his production coordinator, led field trips for children on an organic farm in California, published travel articles about islands around the world, and was a Community Development Brand Ambassador for Green & Black’s Chocolate in the Dominican Republic. Over the last ten months she has set up social media accounts for clients, led social media workshops for local businesses on PEI, spoken on panels, and managed content and strategy for PEI Flavours, The PEI Fall Flavours Festival, Discover Charlottetown and PEI Culinary Adventures, among others. She currently conducts social media training for businesses and individuals, maintains Graphcom’s social media presence, manages content for a number of clients, and now keeps our clients updated on the latest in the social media world through this blog!

If you would like to be kept updated about the latest in the social media world, upcoming workshops and opportunities to continue learning how to best use social media to market your business and connect with your customers/clients sign up for updates and we will make sure they get delivered right to your inbox so you don’t miss anything important!

If you have any questions or comments please leave them in the comment section on any of our blog entries. We are hoping this will be a forum for us to learn from you too — both what we could do better and what your burning social media questions are!

Stay tuned! Ariana will have a fresh blog post pressed here by the end of the week!